How PR Teams Use Recut to Make Campaign Links Work Smarter

Running a successful PR campaign today means reaching the right audience in the right way — and tracking what works.

Recut is a simple but powerful link shortener designed for teams that run PR campaigns and want to get more out of every link they share. Whether you’re managing digital PR campaigns, B2B PR campaigns, or nonprofit outreach, Recut helps you track what works and improve results.

Instead of just shortening a URL, Recut turns each link into a tool for targeting, testing, and measuring. That’s why Recut URL Shortener used in some of the most successful PR campaigns — and why it helps avoid the mistakes seen in bad PR campaigns.

Let’s look at how PR teams use Recut to manage, test, and improve their campaigns.

Simplify Your Links with Recut

Shorten and simplify your links easily with Recut – a free URL shortener.

Get started for free

Create Targeted Links for Every Audience

Every PR campaign is different. Some are global. Some are local. Some need to reach CEOs on desktops. Others need to work on Instagram Stories. Recut makes it easy to share the right link with the right audience — and track exactly what happens after someone clicks.

Key targeting features include:

• Geo Targeting – Send users to different pages based on country or city. Great for international campaigns or region-specific content.
• Device Targeting – Route (redirect) mobile users to mobile-friendly content. Send desktop users to full landing pages or press kits.
• Language Targeting – Share content in the user’s browser language automatically. Simple way to localize links without changing your process.

These features help PR teams run smarter digital PR campaigns and avoid the one-size-fits-all mistake common in bad PR campaigns.

Test and Optimize With A/B Links

Not sure which version of your press release headline will get more clicks? Want to compare landing page layouts?

Recut includes built-in A/B testing and rotator links. You can test different versions of the same campaign link and see which one performs better.

This is how some of the best PR campaigns get results — by testing and optimizing instead of guessing.

Track Everything in One Place

Recut makes it easy to see how your PR campaigns are performing. You can group links by campaign, track performance by channel, and add tracking pixels for platforms like Facebook, Google, and LinkedIn.

Built-in tools include:

• Campaigns – Group links and measure results by campaign.
• Channels – Compare results from Twitter, LinkedIn, email, or wherever you share links.
• Tracking Pixels – Add pixels to any link to retarget visitors and measure conversions.
• QR Codes – Generate trackable QR codes for print campaigns or events.

This helps you understand what’s working — and how to measure B2B PR campaigns or nonprofit PR outreach with real data.

Use Branded Links That Build Trust

Instead of using generic short URLs, Recut allows you use your own branded domain. That means your links can match your company name or campaign theme, which builds trust and improves click rates.

Branded short links are a common thread in many popular PR campaigns — and a simple upgrade that makes a big difference.

Why Recut Works for Every Kind of PR Campaign

From high-traffic product launches to local nonprofit initiatives, Recut is used in all types of PR work. Teams use it in:

• Digital PR campaigns to test press angles and headlines
• B2B PR campaigns to route traffic by device and location
• Nonprofit PR campaigns to track impact by channel
• Famous PR campaigns to measure clicks at scale
• Top portable speaker brand PR campaigns and other product-based efforts
• Even as a way to learn from bad PR campaigns by seeing what didn’t work

Recut isn’t just a tool for shortening links. It’s a way to make every link smarter — and every campaign more effective.

Final Thoughts

PR teams are busy. Recut is built to be simple, fast, and effective. Whether you’re testing different headlines, targeting different markets, or just trying to learn what’s working, Recut gives you the tools to improve.

Some of the best digital PR campaigns — and the best PR campaigns of all time — rely on tools like Recut to get real insights. If you’re running PR campaigns and need to make your links work harder, give Recut a try.

Simplify Your Links with Recut

Shorten and simplify your links easily with Recut – a free URL shortener.

Get started for free