Free Google URL Shortener Alternatives in 2025

If you’re looking to shorten links like you used to with Google’s old URL shortener (goo.gl), you’re not alone. Google shut down that service in 2019. But don’t worry—there are some great free alternatives that are just as simple and reliable.

But Google shut it down a few years ago, and what they replaced it with is mostly for developers — not everyday users.

Why Google Shut down goo.gl (Google URL Shortener) ?

Google moved focus toward Firebase Dynamic Links (FDL), which is more complex and aimed at developers—not casual users. So if you just want to shorten a link to share it easily, FDL isn’t ideal.

Here are four of the best free Google URL shortener alternatives that you can use in 2025. They’re easy to use, don’t require much setup, and they work well for everyday use.

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1. Bitly

Bitly is one of the most oldest and popular url shortener. It’s free to use once you make an account, and it only takes a minute to set up.

• You paste your long link, and it gives you a short one you can share.
• You can change how the link looks (for example: bit.ly/myoffer instead of random letters).
• Bitly also shows you how many people clicked your link, and where those clicks came from.

2. TinyURL

If you want something really fast — no sign-up, no settings — TinyURL is a great choice.

• Just go to the website, paste your long link, and click the button.
• It gives you a short link right away, and you can choose what the end of the link says (like tinyurl.com/myvideo).

3. Rebrandly

If you want your links to look more official or match your brand name, Rebrandly is a good option.

• It lets you create short links that include your name or website, so they look more trustworthy.
• You can also see how many people clicked your links and when.
• It’s free for personal use, and easy to set up if you’re looking to improve how your links look.

4. T.LY

T.LY is one of the newer tools, but it’s just as easy to use.

• Paste your long link in the link box, click the shorten button, and you’re done — a short link will be generated with a single click.
• Each link also comes with a QR code, which is helpful if you want to print it or share it offline.
• You can also add a shortcut to your browser, so shortening links becomes even faster.

At Last

Choosing the right url shortener to shorten your URLs matters because it affects how your audience sees and trusts your links. Using a well-known and reliable Google URL shortener alternative makes people more comfortable clicking, whether they see your link on social media, a message, or your website.

Simplify Your Links with Recut

Shorten and simplify your links easily with Recut – a free URL shortener.

Get started for free